Data shows that online campground reviews are the lifeblood of your business.
According to Forbes, “97% of consumers use the internet to find local businesses,” meaning that what people are saying online carries a lot of weight.
So odds are almost everyone booking a campsite at your park has seen your Google reviews just by searching for your business online.
So, how do you get reviews for your campground? What are the review sites for campgrounds and RV parks that you should be monitoring?
We’ve researched which review sites are the most visible and impactful to guests and found the top seven campground review sites you need to watch.
Top Review Sites
When it comes to campground awareness, Google is far and above the first place to start. At 158 million monthly users in the U.S., Google brings in 72 million more domestic users than even Amazon or Facebook (Vendasta).
Podium quoted research from Moz, indicating that “Google reviews have an impact on Google local search,” and that “roughly 9% of Google’s entire search algorithm is driven by review signals like the ones you’ll find in a business’ Google reviews.”
Basically if you have bad or no reviews, you’re less likely to even show up at the top of Google.
By managing and maintaining positive reviews, your park will be seen by more people when guests search for campgrounds in your area—making Google the absolute first place you should start curating your campground reviews.
The first place to start is to claim or add your business through Google so you can actively manage your reviews. You can learn how to do so here.
With billions of people using Facebook worldwide, creating and maintaining a Facebook page for your business can only help increase your visibility. And with good reviews, bring in more reservations.
According to ReputationStacker, via a survey from BrightLocal, “in 2016, 47 percent of consumers reported that they had used Facebook to recommend or review a local business to others within the previous 12 months.” As you might imagine, that number has only grown since.
Energise Web says “Good reviews on your Facebook page build confidence in your brand and give you credibility in the marketplace. A customer who can clearly see your 5-star reviews is likely to have higher confidence in your business than in those who aren’t sharing customer reviews.”
Plus, as the Facebook page manager, you can comment directly on reviews and thank your guests publicly for leaving a review. This is a great way to display to potential guests browsing your page the level of care you’ve put into your park—from the property itself to thanking your guests for coming.
To get started with managing reviews on Facebook, check out this comprehensive tutorial on managing a business page.
Yelp doesn’t have the best reputation among small business owners. They had a bad reputation a few years ago for taking down positive reviews and for being filled with fake reviews, creating endless headaches for businesses across the country.
Those issues aren’t as common today but have left a bad taste in small business owners’ mouths. Despite its history, as far as review sites go, Yelp brings in 12 million more users than Tripadvisor, making it worth your time (Vendasta).
After claiming your business on Yelp, you can reply to reviews publicly or by direct message. If you want to thank someone for a good review with a discount on their next stay, privately messaging them through Yelp is a great way to do so!
To get started monitoring reviews, claim your business on Yelp.
Designed specifically for hospitality businesses like campgrounds, Tripadvisor pulls in at fourth on the list with around 28 million monthly users (Vendasta).
A 2015 survey by Tripadvisor found that “96% of Tripadvisor users consider reading reviews important when planning trips and booking hotels,” and “83% of Tripadvisor users will ‘usually‘ or ‘always‘ reference reviews before deciding to book a hotel.”
Unlike other review sites, TripAdvisor allows reviews on specific features of your park like location, cleanliness, service, and value. This is a great way to see the breakdown of where your park is doing well, and where it’s falling short.
Tripadvisor also offers a WordPress plugin that can show reviews directly your website, making good reviews on TripAdvisor even more valuable than sites with higher traffic.
Click here to find and manage your listing on Tripadvisor.
Best Campground Review Sites
While Google, Facebook, Yelp, and Tripadvisor are the overall standard for business reviews, the camping and outdoor industry is rapidly growing has many sites dedicated solely to campground reviews.
These sites are the brainchildren of outdoor industry experts and campers who understand your park’s needs better than any other review site, making them a priority for campground owners.
Listings on Campendium are reviewed by more than 350,000 members. Campendium gives users the ability to search for campground reviews by cell service, elevation, public lands, trails, and coverage maps.
Campers can also filter by price, available hookups, RV length, and amenities. This makes managing the details on your Campedium listing vital. Double-check the information on your listing and even answer camper questions in the Q&A section to put your best foot forward.
Campendium also regularly highlights their 5-star reviewed campgrounds, making parks with good reviews even more visible to campers.
Campground Reviews (formerly RV Park Reviews) is another industry-trusted platform with reviews spanning 20,000 campgrounds and RV parks. Their app provides hundreds of thousands of reviews with over a million data points, making them well worth your attention.
Reviews are extremely detailed, noting what campsite was stayed in, how it was paved, available hookups, if parking was available, and how large the site was. This makes the site more popular among full-time RVers who are looking for quality stays.
You can sign up with Campground Reviews here.
The Dyrt provides over 1 million campsites, reviews, and tips throughout the U.S. Their data suggests that every five seconds someone finds a campground through their platform, making them a steady stream of traffic for RV parks and campgrounds.
Click here to claim your campground on The Dyrt.
Monitoring Campground Reviews
Now we just gave you seven high-quality review sites to watch. But where’s the best place to start?
Best practices suggest paying attention to every site on this list and staying on top of your park’s overall reputation. However, that can quickly take too much of your time as a small business owner.
Start with one.
Look to see where you already have the most reviews accumulating. Capitalize on that momentum by monitoring those reviews the closest, engaging with those who leave you reviews, and encouraging guests to use that review site.
If you don’t have any reviews yet or only have a few, start with Google. Claim your listing and encourage reviews from all your guests.
You can also Google search your campground and see which review sites come up on the first page. Is your Facebook page listed above your website? Get great reviews on Facebook! The sites listed at the top of the page will draw guest attention, so get your best reviews there.
Reviews can be intimidating. (Worried about bad reviews? We’ll cover that next!) As your presence on campground review sites grows, so will your campground’s reach and reservations.
Ready to boost your campground’s occupancy? Campground Booking can help. Request a demo today!