Having quality photos will bring more business to your campground.
Medium reports that websites and articles with relevant and quality photos garner 94% more views than those without. In fact, some campgrounds have doubled their yearly reservations just by adding better pictures.
Now, while you would think more parks would invest in quality photos, according to Small Business Trends, only 39% of online businesses have photos that don’t “disappoint customers.”
So why are quality campground photos so important? And why are customers more responsive to high-resolution images?
1. Campground photos create trust.
A picture is worth a thousand word review.
Meero quoted that when it comes to making a reservation online, 78% of people make their decision based on photos alone. They also found that online customers trusted photos even more than other customer reviews.
The main reason guests trust photos? It humanizes their online experience.
According to Medium, “60% of consumers who use online search say they prefer to contact a business whose listing includes an image,” because they know there’s a human being on the other side.
2. Campground photos make your park stand out.
Are your campground’s photos helping or hurting you?
Forbes quotes that “overall, visual information is preferred over text by at least 50% of respondents.” It’s easier for campers to quickly see photos than to read a few paragraphs describing your park.
Out of focus, pixelated, or unattractive photos will deter campers. Efelle reports that 22% of returns or cancellations happen when a product [or campsite] looks different in person.
What images are campers seeing when they search?
Do a quick Google search of your park and click on “Images.” Review what’s pulling up. Does it give guests an accurate idea of what they can expect when they visit? Is your park standing out or getting lost in the shuffle?
3. Campground photos tell your story.
Campgrounds are a common gathering place. Which means guests want to know the people running an RV park. They want to know you.
Marketing Dive says that 51% of customers respond better to images of actual people “because they’re more authentic and trustworthy than brand-owned creative.”
Campers also want to be able to see themselves staying at your park before they actually stay at your park.
Is your park catered toward families? Retirees? Use photos of people enjoying your park to attract more campers like them.
4. Campground photos lead to more reservations.
Quality campground photos could double your reservations.
Marketing Dive’s survey found that “62% of survey respondents said travel images posted by a real person are the most influential endorsement,” and that almost half of the survey respondents reported purchasing a product after interacting with an image or watching a brand video.
Asking campers to leave a review or creating experiences that prompt campers to take a photo at their campsite can increase your photos on review sites, establishing your online reputation and encouraging future campers to book.
4 Tips for Taking Better Campground Photos
Elevating the quality of images might feel like an expensive undertaking, but it doesn’t have to. Without having to break the bank or sink too much time into creating more content, here are a few things to consider:
1. Hire a professional.
Bringing in a professional photographer is the easiest way to get images of your campground that you can use for years to come. Typically it’ll run between $100 to $250 an hour for the shoot itself.
Many campgrounds will barter photography services for a free week-long stay or hire workampers with photography skills to avoid the expense of hiring.
2. Take higher quality photos on your own.
On a budget? No problem. You can still take great photos on your phone. iPhone photos can still go a long way and are way better than not having photos at all.
To take the best photos on your phone, go out at golden hour—the hour before sunset or after sunrise—so your campground is in the best light. Take photos on a sunny day and if possible, when the campground is semi-full so you can get plenty of lifestyle photos of campers enjoying your property.
3. Curate quality social content.
Everyone travels with a camera in their pocket these days, which means it’s easy for campers to take and share photos of their camping trip.
Consider using a specific hashtag or creating an Instagram account for your campground. Ask guests to tag you so you can easily find and share their photos.
You can also find a list of ways to leverage social media for more reservations from Inspired Camping.
4. Incentivize campers to take photos.
Perhaps the easiest and most practical way to capture what camping at your park is like is to have guests capture it themselves. Consider offering discounted nights in exchange for quality photos taken from campers or run a photo competition and giveaway to the winning photo.
Improve Your Campgrounds Photos
Campgrounds can double their online bookings by simply adding high-quality photos. Review your websites and reviews today and make a checklist for getting your campground photos updated before camping season kicks off.
In addition to increasing reservations online, Campground Booking has helped parks improve their branding and curate better photos. If you’re in the market for growing your online reach, request a demo today!